. . .

Top AI Tools for Website Optimization Paid & Free

Top AI Tools for Website Optimization Paid & Free

Top AI Tools for Website Optimization Paid & Free, Embarking on my journey in the realm of SEO back in 2015, I recall an era devoid of dependable SEO instruments and dominantly human-crafted content.

Fast forward to today, digital marketing professionals ubiquitously harness AI to streamline their efforts. Absent AI SEO tools, the workload for humans would undoubtedly surge, yet this does not inherently equate to heightened efficiency or superior quality.

In my perspective, AI tools for SEO supplant junior SEO specialists, copywriters, and content creators previously employed to manipulate search engine rankings.

Surely, you’ll concur that another blog post on “top AI tools for SEO to utilize or AI Tools for Website Optimization” is superfluous, yet myriad similar articles abound for ranking purposes. Embrace or reject it, AI has become an indelible facet of our existence, necessitating our adept utilization.

As an SEO savant and content scribe, my engagement with AI tools burgeoned post the November 2022 debut of ChatGPT. Preceding this, Grammarly, an equally potent free AI SEO tools, had been in my repertoire.

Presently, the plethora and diversity of creative tools are staggering. The quintessential challenge lies in identifying the most fitting tools for your enterprise.

In this exposition, I delineate my experiences with both paid and gratis AI SEO tools, illustrating how my experimental AI-generated and optimized articles fare on Google.

Additionally, I’ll impart strategies to effectively exploit AI tools to augment your website sans fear of Google’s punitive measures.

What are AI SEO Tools? AI Tools for Website Optimization

AI SEO tools are sophisticated software leveraging artificial intelligence to bolster businesses’ search engine optimization (SEO) initiatives. These tools can automate myriad SEO tasks such as keyword research, content optimization, and technical SEO, while also offering insights for enhancing website performance and rankings.

Apprehensions about AI tools replacing jobs are not unfounded—it’s already transpiring! An erstwhile superior of mine terminated a full-time copywriter, attributing the decision to the parity in quality between her output and that of ChatGPT.

Consequently, AI supplanted a human content creator, a scenario likely mirrored in numerous enterprises. While not all vocations are currently affected, the landscape is poised for imminent transformation.

SEO practitioners, take heart! SEO will persist as long as Google remains the go-to search engine. However, SEO has been undergoing significant metamorphosis with the advent of generative AI. Hence, it behooves us, as SEO specialists, to adapt and harness AI SEO tools astutely.

How to Leverage AI for SEO in 2024

Given Google’s preeminence in search engines, my discourse predominantly centers around it. Google’s stance on AI-generated content is explicit.

AI Tools for Website Optimization, For those unfamiliar, here’s a link to their guidance on “Google’s guidance on AI-generated content” alongside a pertinent excerpt: Google’s paramount concern is content utility, not its origin. However, creating content solely for ranking manipulation is a grave policy breach.

Many site proprietors disregard these warnings, prompting Google to introduce the Helpful Content algorithm updates to excise unhelpful content from top search results.

Have you experienced a decline in impressions and clicks post these updates? Fortunately, I haven’t, but I’ve conversed with several site owners severely impacted by this update.

What lessons do these instances impart? Use AI SEO tools judiciously, always prioritizing user needs and desires in your content creation endeavors. Here are my proven strategies to foster website growth through AI.

Consider Users’ Search Intent

If users seek to compare Toronto art galleries, but you aim to redirect them to a landing page, it’s futile! Google discerns user intent and favors serving them informational content, predominantly listicles.

You can ascertain search intent manually by scrutinizing the top 10 organic search results or employing AI SEO tools like Semrush, which indicates search intent for each keyword. Semrush’s free plan allows for limited keyword research.

Align Your Content with E-E-A-T

For AI Tools for Website Optimization, You’re likely acquainted with the Experience, Expertise, Authority, and Trust (E-E-A-T) guidelines, a recurrent topic of discussion. This pivotal update aids Google in discerning authoritative and trustworthy sites.

Niche experts with active blogs, social media profiles, and citations on other platforms are deemed credible. Consequently, Google may favor websites with transparent authorship and demonstrated expertise.

To optimize your site for E-E-A-T, consider the following:

  • Incorporate an author bio to clarify authorship and expertise
  • Link to social media profiles or other platforms showcasing the author
  • Mention accolades and recognitions
  • Share editor details if applicable
  • Disseminate content on social media and encourage authors to do likewise
  • Include case studies, anecdotes, and personal insights

For Your Money, Your Life (YMYL) topics like healthcare and finance, AI SEO tools alone may not suffice as Google prioritizes certified expert content.

Use AI Tools for SEO to Complete These Tasks

In my experience, free AI tools like ChatGPT and Bard excel in:

  • Crafting definitions
  • Formulating brief FAQ responses
  • Enumerating pros and cons (fact-checking necessary)
  • Generating code for structured schema
  • Summarizing content
  • Drafting conclusions

AI tools (AI Tools for Website Optimization) often surpass human writers in producing concise, clear definitions. I routinely employ AI tools like ChatGPT for definitions on my site without adverse effects, provided I proofread and align content with E-E-A-T and search intent.

Add Links

Internal links assist Google in discovering new URLs and understanding page relationships. Conversely, external links to reputable sources validate that the content is well-researched.

AI-generated content frequently includes statements requiring verification. Hence, if utilizing AI tools for content creation, ensure meticulous fact-checking and incorporation of pertinent external and internal links.

8 AI SEO Tools to Speed Up Your SEO Work

AI Tools for Website Optimization, As an SEO expert and content writer, I’ve used various tools to speed up my work. Honestly, not every tool delivers on its promise. Most AI SEO tools provide useless advice and AI-generated content that can’t be published as it is.

That’s why I’m very selective regarding AI tools for SEO. As a content creator and SEO expert, I use the following six tools almost daily. Some are used solely for my website, like Robinize and CanIRank, while others are beneficial for my client’s work.


Best for:

  • Marketers
  • Small businesses
  • SEO professionals
  • Startups

Alternative to:

  • SEMRush
  • Moz

Best features:

  • AI-Powered Keyword Research
  • Automated Content Generation
  • AI-Powered Progress Tracking

In the Series of Top AI Tools for Website Optimization GREMI is an AI-powered SEO tool that acts as a co-pilot to anyone trying to get their company to rank in search results.

GREMI starts the search by turning your product or service description into a list of search keyword recommendations with no help from you.

After that, it will show you content that’s already been generated to help you market your business next to each one.

When you’re ready to start tracking, GREMI’s AI-powered tracking software lets you benchmark your current place in the search engine and watch it grow over time.

Unlike other AI tools, GREMI has become a trailblazer in turning in SEO SaaS products and a great example of using AI to create helpful products for the next generation of entrepreneurs and marketers.

SE Ranking

Best for:

  • SEO professionals
  • In-house SEO teams from SMBs
  • Small and mid-size SEO agencies

Alternative to:

  • Ahrefs
  • Semrush
  • Moz

Best features:

  • On-page SEO Checker
  • Competitive and Keyword Research
  • Content Marketing Tool with AI Writer

SE Ranking is a robust toolkit offering a vast range of AI tools to help SEO pros build and implement effective strategies. The platform features an AI Writer that can generate topics, outlines, paragraphs, or even drafts of entire articles using your preferred tone of voice.

SE Ranking doesn’t stop there; it also provides a content editor that checks your writing against top-performing content in SERPs and offers optimization suggestions based on what works best.

Moreover, SE Ranking uses AI-powered algorithms to analyze SERPs for your target keyword, calculate potential organic traffic, and provide you with reliable data and insights.

By using these tools, you can easily create valuable content optimized for search engines and enhance your SEO strategy to boost your ranking potential.


Best for:

  • Marketers
  • SEO experts
  • Agencies managing client websites
  • Site owners willing to grow their websites

Alternative to:

  • Ahrefs
  • Mangools
  • Moz

Best features:

  • On-page SEO Checker
  • SEO Content Template
  • Writing assistant

Semrush is an all-in-one AI SEO tool anyone would need to grow a website. It offers various features for literally all website-related needs.

As an SEO specialist and content writer, I use Semrush to conduct site audits, track my website performance, conduct niche keyword research, and create optimized content. If your goal is to create optimized content for your website, you can also use Semrush SEO Content Template to speed up your work.

For example, Semrush automatically identifies semantically related keywords, minimum text length, and content optimization opportunities. It’s a big-time saver. Besides, it’s available under the Semrush free plan. You can register and try Semrush for free by following this link.


Best for:

  • Content creators
  • Site owners who create a lot of written content
  • Freelance content writers

Alternative to:

  • ChatGPT
  • Bard
  • Jasper.ai

Best features:

  • SERP research
  • AI-powered content briefs
  • Content scoring

Frase.io is an AI SEO content optimization tool that helps you create content that ranks higher in search engine results. I used Frase.io for content creation sometime in the past.

Even though on-page optimization isn’t its strongest side, the tool can help you automatically generate content briefs with the key points you need to cover in your content and write the content.

I wrote a detailed Frase.io review sharing my experience from using the tool and a short case study of how the content created with the help of Frase.io ranked in organic search results.


Best for:

  • Website owners who manage their websites individually
  • Startups on a budget

Alternative to:

  • SurferSEO

Best features:

  • Outline creation
  • SERP analysis
  • Keyword highlight

I have been familiar with Robinize since its first days. I provided feedback to the tool owner to improve its functionality. Even though Robinize is still in its early growth stage, it can help optimize your content for rankings.

Moreover, Robinize has a free version with three free monthly reports and a ChatGPT integration. If you are looking for a free or affordable AI SEO tool, register and try Robinize. I also wrote a Robinize review, which can help you learn more about the tool.


Best for:

  • Website owners managing their own websites
  • Startups
  • Small businesses

Alternative to:

  • Ubersuggest

Best features:

  • The “Grow my content” report
  • The “Improve my rankings” report

CanIRank is an AI tool for SEO specialists, businesses, and website owners to help improve website performance. I’ve used the CanIRank free version for several years because it provides valuable information about my website performance and improvement ideas. The following are a few example recommendations from CanIRank to help you better understand what you can expect:

  • Semantically related keywords
  • Semantically related questions to add to the page
  • Recommended word count
  • Keywords usage recommendations

I find CanIRank recommendations helpful for SEO beginners and less tech-savvy professionals. If you want to learn more about the tool, check out my CanIRank review.

Jasper AI

Best for:

  • Content writers
  • SEO writers
  • Site owners
  • Marketing agencies

Alternative to:

  • Robinize
  • SurferSEO

Best features:

  • Multilingual support in 30 languages
  • Plagiarism detector
  • SEO content optimizer

Jasper AI is an AI content writing platform that helps businesses create high-quality content in a fraction of the time. It uses artificial intelligence to generate text, translate languages, write different kinds of creative content, and answer your questions informally. Jasper AI can be used to create a variety of content, including:

  • Blog posts
  • Social media posts
  • Website copy
  • Email marketing campaigns
  • Sales scripts
  • Ad copy
  • Books
  • Screenplays
  • Poems
  • Code


Best for:

  • Content writers
  • Web and software developers
  • Copywriters
  • Marketing specialists

Alternative to:

  • Bard
  • Jasper AI
  • Frase

Best features:

  • ChatGPT does not have features. However, ChatGPT Plus has Internet access and lets you use additional tools, such as DALLE, an AI image generation tool.

I am sure you’ve heard of ChatGPT and used it at least once. The hype around AI tools for SEO, content creation, and copywriting started with ChatGPT in November 2022.

I was against using ChatGPT for SEO because no one talked about the consequences. Google says you can use AI content generators for your website. However, creating content for search results manipulation is a policy violation.

Guess what? 99% of site owners use content generation for this purpose. That’s why we must be cautious. After using ChatGPT for months and analyzing the AI-generated content performance, I can say with certainty that ChatGPT is suitable for:

  • Definitions generation
  • FAQ generation
  • Outline creation
  • Explaining complex concepts in a simple way
  • Etc.

Google won’t penalize your website unless you use ChatGPT and other AI tools to improve but not replace human writing. You can learn more about my experiments with ChatGPT on my Medium blog.

How to Write SEO Content Using AI

Now comes an exciting part you’ve probably been waiting for. Since I run a newsletter about SEO and share my SEO thoughts on Medium, people frequently ask me how to use AI to create optimized content without getting banned by Google.

I used AI generators to write multiple articles on my website, including this one. Nevertheless, my website’s traffic has steadily grown, and no Google updates have strongly impacted my website’s performance. Here’s proof: despite dedicating almost zero time to my website, it’s been steadily growing. Luckily, AI helps speed up the content creation work.

I use the following strategies to create content for my website that will also help you safely grow your website with the help of AI.

1. Keyword Research and Analysis

The first thing I do before creating any content is keyword research. I recommend checking keyword difficulty and traffic potential with Semrush. It’s one of the biggest and best tools on the market. Therefore, I rely on its data while managing various websites.

You don’t need to pay for the tool if you want to check keywords in Semrush occasionally. You can use Semrush’s free plan for up to 10 searches per month.

I recommend checking the monthly search volume in your target country and globally, as well as the keyword difficulty. It’s also a good idea to check the search intent, but it will be informational for all blog posts.

Does your keyword have a search volume and bearable competition? Do you believe your website can realistically rank for this keyword? If not, you’ll have to find another keyword. Wasting your time and resources isn’t worth it. If yes, it’s excellent news! Let me show you what you should do next.

2. Creating an Outline with AI Tools

I used to analyze the top 10 search results to manually create an outline and collect semantically related keywords. Today, you can do it in a few minutes with AI tools for SEO, such as SurferSEO, Robinize, ChatGPT, and Frase.io.

It’s up to you what tool to use. The goal is to generate an article outline with H1, H2, H3, and H4 titles. I frequently use ChatGPT and Robinize for these tasks since both tools have free plans.

Besides the outline, Robinize recommends semantically related keywords, suggests the word count, analyzes your content readability, and highlights keywords in the copy.

You can start typing directly in a tool or use ChatGPT integration to generate content. I’m still creating most of my website content in Google Docs, but I actively use ChatGPT to write definitions, FAQ questions, and comparisons. As long as over 50% of your article is unique and human-written, Google won’t flag it as unhelpful.

It’s also a good idea to include your experience and opinion in the article, share a personal story, and add practical recommendations people can apply in real life.

If that’s your personal website, ensure you have an author bio section explaining who you are, your education, and your experience related to the topic.

This will help you make your content unique and helpful for readers, grow your personal brand, and align your content with E-E-A-T.

3. Optimizing Meta Titles and Descriptions

Even though ChatGPT and Bard aren’t very creative, I encourage you to create optimized meta titles and descriptions using AI tools. I highly recommend reviewing the meta titles of the top 10 ranking websites before using the ones generated by AI. You must ensure your metadata is more catchy than what’s already ranking on top of Google.

4. On-Page Optimization

Another critical step in the content creation process is on-page optimization. You must optimize content to increase its chances of ranking in organic search results. I tried delegating this task entirely to AI tools for SEO, but it didn’t work. I used ChatGPT, Bard, and Frase.io for on-page optimization, but the tools couldn’t fulfill the request.

That’s why I recommend reviewing whether your AI-generated and human-written content has target and semantically related keywords in the following spots:

  • Meta title
  • Meta description
  • H1 title
  • H2, H3, H4 subtitles
  • Content introduction
  • Every 150-300 words of the content body
  • Alt text
  • Image file names
  • Etc.

Once you are done, upload the content to WordPress or another CMS system before publishing it on your website. Don’t forget to generate FAQ questions to get a featured snippet on Google. Every question can have an answer with 3-5 sentences and be added either through WordPress plugins (All In One SEO, in my case) or manually.

Once you are done optimizing your content, hit “Publish.” From now on, your task will be tracking impressions, clicks, and rankings of the recently published article. Whether you use this strategy for new content creation or content updates, you’ll see the first positive results in a few days.

Conclusion and FAQ Section

AI Tools for Website Optimization In fact, here is how my article performance improved after following all the steps described above. My article has a featured snippet that is shown for the target and semantically related keywords. It’s possible to achieve it for optimized pages ranking in the top 10 organic search results.

Concluding an article with an FAQ section is an excellent practice. You answer users’ questions and optimize your article for a featured snippet. I always use AI tools for SEO to generate answers, but I always fact-check and edit content before publishing.

It’s a perfect synergy of AI and human writing. AI can be utilized for SEO through automated content generation, helping create optimized and high-quality articles.

Additionally, AI-powered tools can assist in keyword research, backlink analysis, and predictive analytics, enhancing the overall effectiveness of SEO strategies.

Read More

AI and Cybersecurity: Protecting Your Website from Threats

Data Scientist Roadmap 2024: A Guide for Beginners

FAQ AI Tools for Website Optimization

What are the best AI tools for SEO?

The following tools can help you automate various aspects of SEO, saving time and enhancing the efficiency of optimization efforts:

How do you choose the right AI tool for SEO?

When choosing an AI tool for SEO, consider your specific needs and goals, such as content optimization, keyword analysis, or backlink management. Look for tools with a user-friendly interface and integration capabilities with your existing SEO workflow and tools. Additionally, read reviews, seek recommendations from industry experts, and trial the tools when possible to ensure they align with your SEO strategy and provide the insights and automation you require.

What’s the impact of AI on SEO?

AI has significantly impacted SEO by automating tasks like content writing, copywriting, and social post creation, to name a few. I’ve used paid and free AI tools for SEO multiple times to grow my website. If interested, you can read more about my case study on the impact of AI on SEO from this ChatGPT for SEO article.